Privacy Policy

Yehtu’s Privacy Commitment

At Yehtu Limited (“Yehtu”), we are committed to safeguarding the privacy of our users. This Privacy Policy outlines what data we collect, how we use it, and the steps we take to protect it.

Scope of this Policy

This Privacy Policy applies to all user data collected, stored, or processed by Yehtu while delivering our ad-serving services. We comply with the Kenyan Data Protection Act of 2019 (the “Act”) and all other applicable data protection laws in Kenya.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

Yehtu Limited

First Floor, Arbor House, Arboretum Drive, Nairobi.

P.O. Box 22214-00400

Email: [email protected]

Information We Collect

We collect user data in various ways, including:

Information you provide directly: This includes data you enter when creating an account, contacting us, or using our services.
Information collected automatically: This includes information about your device, browsing behavior, and interactions with our services, often gathered through cookies and similar technologies.

Types of Data Collected

We may collect the following types of data:

Device Information: Device type, model, operating system, and browser information.
Connection Information: IP address and carrier data.
Geolocation: Approximate location derived from your IP address or other location data.
Session Information: Websites or apps visited while using our services.
Ad-Serving Data: Information on ads delivered to you, your interactions (e.g., clicks), and actions taken post-ad engagement (e.g., downloads, purchases).

Data We Do Not Collect

We do not collect the following:

Personally Identifiable Information (PII): Including your name, address, phone number, or email.
Payment Information: Credit card details or any financial data.

Use of Collected Data

We use the data collected for the following purposes:

To operate, maintain, and improve our services.
To personalize your experience with our services.
To deliver and measure the effectiveness of advertising.
To analyze user interactions with our services.
To detect and prevent fraud and ensure the security of our services.
To comply with legal obligations.

Data Sharing

Aggregated Data: We may share aggregated, non-identifiable data with advertisers and publishers.
Service Providers: We may engage third-party providers to store and process data on our behalf, ensuring they comply with this Privacy Policy and maintain appropriate security measures.
Data Partners: We may partner with other data providers to enhance ad targeting, always ensuring the data use is in line with this Privacy Policy and Kenyan law.
No Third-Party Marketing: We do not share your data with third parties for their own marketing purposes without your explicit consent.

Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we discover we have inadvertently collected such information, we will delete it promptly.

Data Security

We implement reasonable security measures to protect your data from unauthorized access, disclosure, alteration, or destruction. However, no security system is infallible, and we cannot guarantee the absolute security of your data.

International Data Transfers

Your data may be transferred to and processed in countries outside Kenya. These countries may have different data protection laws. However, we ensure that such transfers comply with the requirements of Kenyan law, including the use of standard contractual clauses approved by the Office of the Data Protection Commissioner.

Your Data Protection Rights

In accordance with the Kenyan Data Protection Act, you have the following rights concerning your data:

Right of Access: You can request access to the data we hold about you.
Right to Rectification: You can request that we correct inaccurate data.
Right to Erasure: You can request the deletion of your data.
Right to Restrict Processing: You can ask us to limit how we process your data.
Right to Object: You can object to certain data processing activities.
Right to Lodge a Complaint: You can file a complaint with the Office of the Data Protection Commissioner if you believe your rights have been violated.

To exercise these rights, please contact us at the address or email provided in the “Contact Us” section.