Project Yehtu

Powering Africa’s Premium Audiences

Project Yehtu is a historic collaboration between Kenya’s top publishers, who’ve come together to offer a transparent, easy and brand safe way for advertisers to access the most premium & trusted inventory in the country, targeted to the right audiences.

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Why Project Yehtu?

Inspired by successful global models, Project Yehtu’s collaborative approach pools inventory, leverages data and fosters innovation, offering a path for the local digital publishing industry to:

1. Innovate in the ad products, audiences and formats they offer.

2. Offer a viable digital product that can compete against foreign ad tech companies that currently control more than 90% of the digital ad market.

3. Get access to the best technology and expertise in monetization

Our Promise

Project Yehtu brings together all of the top publishers in Kenya to offer a transparent , easy and brand safe way for advertisers to access the most premium and trusted inventory. We promise:

Premium Reach

Yehtu gives you access to all the top Mobile, Desktop, Native, Digital OOH and Audio publishers in the country with one buy, with a de-duplicated reach of 20M+ across the Yehtu Alliance.

Cutting Edge Creatives

Yehtu gives you access to the most cutting edge creative solutions and templates, ready to go.

Audience & Data Solutions

We’ll work with you to craft the best audience solutions in the market. We offer robust first party and purchase level data solutions.

Our Publishing Partners

Yehtu for Publishers

Are you a publisher looking to increase your revenue?

The Kenyan media industry stands at a crossroad today. While internet advertising budgets continue to grow ($250M in 2023, +26% YoY, +155% 2018-2023), local publishers capture only a fraction of the digital ad market (5%), with foreign players dominating the market. This stark reality demands immediate action, and collaboration is key.

The technology powering Yehtu

SSP (Supply-Side Platform): The tech we use to manage and sell ad inventory programmatically. Whitelisted publishers can access it at pub.yehtu.com

DSP (Demand-Side Platform): Aggregates and buys ad inventory programmatically. Whitelisted clients and agencies can access the Yehtu DSP on project.yehtu.com

DMP (Data Management Platform): Collects and analyzes audience data for detailed segmentation.