Our Vision
Sustainable Solutions for African Media
Future ni Yehtu
Project Yehtu is a historic initiative uniting African publishers to create a powerful, data-driven marketplace.
Inspired by successful global models, Project Yehtu’s collaborative approach pools inventory, leverages data and fosters innovation, offering a path for the local digital publishing industry to
- Innovate in the ad products, audiences and formats we offer.
- Offer a viable digital product that can compete against foreign ad tech companies that currently control more than 90% of the digital ad market.
- Get access to the best technology and expertise in monetization
Yehtu for Publishers
We'll help you 10x your revenue.
Yehtu is designed to boost publisher revenue by:
- Giving Publishers access to the latest technology and expertise in monetization.
- Reducing operational costs associated with monetization.
- Layering on audiences, good creatives and performance marketing tech to the Publishers’ offering thus enabling higher CPMs
- Increasing competition among advertising demand partners. It allows publishers to receive bids from various sources through a single account, including direct advertisers, leading DSPs, and global header bidders.
INDUSTRY EXPERIENCES
The Team Behind Yehtu
The team behind Yehtu brings together a wealth of experience from industry leaders such as Google, as well as backgrounds in agency work, media sales, and digital transformation.
This diverse experience equips them with the insights and skills needed to innovate in the ad tech space and deliver powerful solutions for publishers and advertisers.
Kevin Kiplimo
Kevin has spearheaded Growth Marketing initiatives for prominent brands like Vodafone, Kenya Tourism Board, Jambojet, SkyGarden, and SportPesa. Adept at crafting and executing strategic marketing plans that drive business growth. He’s proud to have set-up Kenya’s first Private Marketplace for Publishers while at WPP
Lewis Kaburu
Lewis is a self-driven business development enthusiast with over a decade of experience overseeing commercial operations for digital media publishing startups. He has pioneered and optimized commercial operations for digital platforms like Ghafla.com, KenyaMOJA.com, BusinessToday.co.ke, and Kenyans.co.ke and Mail and Guardian
Victor Munyua
Founder, Adfrika Limited where he pioneers initiatives that harness the power of Artificial Intelligence to seamlessly connect advertisers with audiences. Previously worked at Google and DoubleClick from 1999 to 2013. His last role was Head of Commercial Relations for SSA where he, among other duties, helped monetize leading publishers in SSA
Justin Anyona
Justin has built his career working on the vanguard of the digital transformation in Africa, first with Google managing various blue chip digital accounts then at WPP-Scangroup where he founded their digital media and analytics practice before heading back to Google to manage their agency relations.
QUICK ANSWERS
Frequently asked questions
What is Project Yehtu and how does it benefit publishers?
Project Yehtu is a transformative platform designed to unite African publishers, offering them access to a powerful, data-driven marketplace. It enables publishers to increase their revenue through premium inventory, advanced audience targeting, and cutting-edge ad products. By fostering competition among multiple advertising demand partners, publishers benefit from higher bids and more sustainable revenue streams.
How does Yehtu’s Supply Side Platform (SSP) ensure safety for publishers?
Yehtu’s SSP integrates advanced verification tools to prioritize safety and protect publisher inventory. This ensures that publishers receive bids only from trusted sources, minimizing the risk of fraudulent ads and ensuring high-quality ad placements. These verification measures help build a transparent and secure environment for publishers.
What makes Yehtu different from other ad platforms?
Yehtu stands out by offering a single account that allows publishers to receive bids from direct advertisers, leading demand-side platforms (DSPs), and global header bidders. This consolidated approach boosts competition among demand partners, maximizing revenue opportunities. Additionally, Yehtu’s emphasis on data-driven solutions and premium inventory sets it apart from traditional ad networks.
How does Project Yehtu help advertisers achieve better results?
By providing access to laser-focused audience targeting and premium ad placements across a wide network of African publishers, Yehtu delivers measurable results for advertisers. The platform leverages advanced technology to track and optimize ad performance, ensuring that advertisers reach their intended audiences effectively while promoting responsible marketing practices.
Who is behind Project Yehtu and what is their experience?
The team behind Yehtu boasts extensive experience from leading organizations such as Google, as well as expertise in media sales, agency work, and digital transformation. This diverse background equips them with a deep understanding of the ad tech space and the ability to innovate, providing publishers and advertisers with top-tier solutions for today’s digital landscape.
