Project Yehtu
Powering Africa’s Premium Audiences
Project Yehtu is a historic collaboration between Kenya’s top publishers, who’ve come together to offer a transparent, easy and brand safe way for advertisers to access the most premium & trusted inventory in the country, targeted to the right audiences.
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Why Project Yehtu?
Inspired by successful global models, Project Yehtu’s collaborative approach pools inventory, leverages data and fosters innovation, offering a path for the local digital publishing industry to:
1. Innovate in the ad products, audiences and formats they offer.
2. Offer a viable digital product that can compete against foreign ad tech companies that currently control more than 90% of the digital ad market.
3. Get access to the best technology and expertise in monetization
Our Promise
Project Yehtu brings together all of the top publishers in Kenya to offer a transparent , easy and brand safe way for advertisers to access the most premium and trusted inventory. We promise:
Our Publishing Partners
Yehtu for Publishers
Are you a publisher looking to increase your revenue?
The Kenyan media industry stands at a crossroad today. While internet advertising budgets continue to grow ($250M in 2023, +26% YoY, +155% 2018-2023), local publishers capture only a fraction of the digital ad market (5%), with foreign players dominating the market. This stark reality demands immediate action, and collaboration is key.
The technology powering Yehtu
SSP (Supply-Side Platform): The tech we use to manage and sell ad inventory programmatically. Whitelisted publishers can access it at pub.yehtu.com
DSP (Demand-Side Platform): Aggregates and buys ad inventory programmatically. Whitelisted clients and agencies can access the Yehtu DSP on project.yehtu.com
DMP (Data Management Platform): Collects and analyzes audience data for detailed segmentation.